Google’s trying to mark Worldwide Small Enterprise Week in Europe with a spread of recent initiatives designed to assist SMBs succeed by way of digital instruments.

And after the disruption of COVID for the previous two years, SMBs positively want all the assistance they will get at current.

As per Google:

“In accordance with the European Fee, 99% of all companies within the EU are small companies, they usually make use of round 100 million individuals, forming the spine of our economies.”

As such, these new assist initiatives might present important worth in serving to SMBs get again on observe, and transfer into the digital age in a extra knowledgeable, targeted method.

First off, Google will present numerous new, free coaching initiatives for SMBs throughout the EU:

“In Spain, we’re working with Fundae to supply Google Profession Certificates scholarships to 1,000 small and medium companies to gas alternatives for his or her enterprise, and create new alternatives for his or her workforce. In Germany, we’re launching eight new free-of-charge on-line trainings in Google Zukunftswerkstatt to assist small companies enhance their digital expertise and develop on-line.”

The brand new coaching applications will present priceless pathways for EU companies to enhance their on-line presence, with insights direct from Google’s personal advertising and marketing and promotion specialists.

Google’s additionally providing new assist applications for companies Germany, Spain or Eire which can embody:

• Three months of Google Workspace freed from cost
• €150 or extra off a Chromebook
• 60 days of Shopify freed from cost
• 40% off a website from Google Domains (Germany solely)

As you possibly can see, every of those components could be claimed from the native Google Small Enterprise Week website (obtainable by way of the hyperlinks on this publish).

The help packages will probably be obtainable to any SMB that meets the eligibility necessities until September sixteenth.

Lastly, Google’s additionally working a ‘Heroes of Small Enterprise’ sweepstakes, by means of which individuals will be capable of nominate their favourite Spanish-based small enterprise for an opportunity to win them devoted help from Google.

Google additionally notes that every one companies in Europe can declare and confirm their Enterprise Profile immediately on Google Search or the Google Maps app – which you positively ought to do.

However should you’re on the lookout for further help, it could be price wanting into these new SMB packages from the Massive G, and getting extra perception into how you can optimize your Google presence.